Documenting My Wardrobe: Why My Friend and I Share Daily Outfit Pictures

For the past month and a half my friend, Niamh, and I have been sending each other outfit pictures. We lived together last year in York and now, with her there and me in London, we decided this would liven up our communication. Considering that a large proportion of our conversation is clothing related anyway, this made a lot of sense.

Having a visual record of our outfits gives me much more of a sense of keeping in contact, as the visual translates so much more than a message on a screen. On a daily basis we would have shown each other our outfits and also gauged opinions on new purchases in person, so this felt like a natural addition to our conversation.

We chose our six (tried to keep it to three and failed) favourite outfits from the other’s wardrobe and talked about our choices. As shown by the pictures, Niamh is never not wearing a black item of clothing. When I asked her why, she revealed that “It’s because it’s easy to wear, it’s flattering, I feel like it can be something basic but it being black elevates it in a way, and now I’m so comfortable wearing black it’s hard to wear other things.” She added that she used to steer clear of wearing black, out of fear that it would make her look too pale and stand out. Now she embraces this look, and I love that she took something that made her uncomfortable and turned it into a wardrobe staple.

I don’t normally document my wardrobe, but it has now become part of my morning routine. It falls in the five seconds I have to spare after brushing my teeth and before realising that I’m going to miss my bus. I liked the idea of taking a quick snap each day and sending it, as it felt like a real representation of us – for example, the streaky state of my bathroom mirror, and Niamh’s bedroom in the background. It was also interesting to see the poses we repeated, with Niamh going for phone covering part of the face and a bent leg, whereas I opted for a variation of the peace sign or hand on the hip with a pained grimace. To excuse myself, these pictures were originally meant for Niamh’s eyes only.

We discovered our mutual reasons behind our picture choices were a love of a statement coat and the outfits we would wear of the other person’s. My clothing choices have always been based on a love of bright colours and print, but more recently I have shifted to wearing less prints and more block colours. I feel that the outfit pictures show how different our styles are, but also a mix of comfort and (aiming for) sophistication.

The images we chose were our everyday clothes, rather than images we might share on a public platform, such as Instagram. I like that we are giving importance to our day-to-day wear and how we look, which is closer to our personal interactions, rather than presenting a mediated version of ourselves.

Ellen Bhamra