In this workshop, held on Thursday 13 June, Courtauld students Agathe Jacquemet and Amélie Timmermans set out to explore why and how people and organizations collect art. The afternoon began with a short video of three different collectors discussing why they collect, what defines them as a collector, and how they purchase and develop their collections. Following the video, Jeffrey Boloten, Co-Founder and Managing Director of ArtInsight Ltd, introduced the workshop’s speakers, who represented both private and public collections.
The first half of the afternoon was devoted to private collections and featured Philip Hook from Sotheby’s Impressionist and Modern Department and art advisor Alex Heath, who is Chairman and Managing Director of International Art Consultants Ltd. Hook’s lecture, titled Why Collectors Collect, presented a pie chart of the various motives for developing private collections: spiritual enlightenment, investments, status, and aesthetic/intellectual pleasure. Overall, Hook promoted the virtues of collecting for spiritual enlightenment and intellectual pleasure, concluding with, ‘You need to see your art in order to stay alive’. Heath’s lecture, titled Advising Collectors in their Collections, approached private collections from the opposite angle, examining the methods and factors essential to advising a broad range of collectors. Having little background knowledge on economic and financial theories, I found Heath’s treatment of art as a good to be consumed and his discussion of the importance of wealth management in building private collections to be particularly interesting.
The second half of the workshop had a very different tone, focusing on building public collections, particularly the Art Fund’s, discussed by Head of Policy and Strategy Sally Wrampling, and the Courtauld Gallery’s, discussed by the Head of the Gallery Ernst Vegelin. Wrampling presented several of the Art Fund’s joint purchases from the past few years and explained the process of helping other institutions acquire works with Art Fund support. She stressed the importance of the support of Art Fund members and donors to the success of the Fund over the years. Vegelin’s lecture highlighted the importance of three of the Courtauld’s own private collectors: Samuel Courtauld, Lord Lee of Fareham, and Sir Robert Witt. It was particularly relevant in light of the current exhibition at the Gallery, Collecting Gauguin: Samuel Courtauld in the ’20s, which showcases the benefits of Samuel Courtauld’s foresight in building his own collection. According to Vegelin, ninety-five percent of the Courtauld’s collection is composed of gifts, making it a prime example of the fruits of meticulous private collectors. It also made it a fitting topic to end the workshop with, as it illustrates the transformation of private collections into public ones.
The Art of Collecting provided an impressive range of speakers and topics, highlighting the difficulties with and complexity of developing and managing both private and public collections and opening up further debate on the changing function and status of collecting art in the twenty-first century.