Christmas is fast approaching so it’s time to start planning your festive shopping. This year we have teamed up with Nick Grossman Associates to decorate our shop This year. Their creative approach is based on the belief in objects being timeless, beautiful and practical. Our shop team have been inspired by Nick Grossman Associates approach and when brainstorming for the Christmas display.
We ask our Assistant Retail and Visitor Services Manager, Neil Taylor, a few questions about Christmas in The Courtauld Shop
At what point in the year do you start thinking about planning the Christmas display?
Very early, the Calendar for example is organised around October/November the previous year, the decorations are viewed at trade shows early in the year and ordered around late spring/early summer to make sure we can stock them on time.
Where do you find the inspiration each year?
Depending on the ranges available from suppliers, we draw a theme or story form whats new that year. We have a good idea of what our customers buy and expect to see, we try and stick with traditional decorations but sometimes throw in a bit of novelty, this year its Christmas dogs! New for 2016 we are introducing a small range of decorations based on The Courtauld Gallery collection as well as some relating to the popular Somerset House ice skating rink.
Could you describe the process that you go through in getting the displays ready?
It’s a case of seeing what works well together, and then we plan set the shop, its always being tweaked up until the last minute to make sure it looks perfect.
How long did the actual installation take?
This year we stretched it out over a couple of weeks, but normally we can have it all set up within a week.
What will you be gifting from The Courtauld Shop this year?
There too much choice this year … I’m sill deciding!
This year The Courtauld Shop is bursting with everything you need for a stylish Yuletide; find original gift ideas, beautiful baubles and the most spectacular decorations!
Open daily 10am-6pm
The Courtauld Shop, Somerset House, Strand, London WC2R 0RN