On February 27, the MA class journeyed to Greenwich Village in New York City to visit the Parsons School of Design Archive. Upon arrival, we were left to explore boxes and folders overflowing with sketches of women’s wear between the 1920s and 1960s. Some of the sketches were rather minimal, a few fleeting lines drawn with pastel on tracing paper, while others were more detailed pencil on paper drawings. Our favorites as a class were Parsons’ extensive collection of Claire McCardell sketches, and one specific sketch with corresponding advertisement of Tom Brigance swimwear.
Tom Brigance, an American designer specializing in women’s sportswear, was a house designer for Lord & Taylor. Illustrated by Dorothy Hood, this particular sketch from 1968 advertised his In The Beach Scene line, and features a bikini and backless swim tunic. Hood gracefully captures the nylon fabric and gingham-like colorful print of Brigance’s swimsuits, and creates a whimsical beachfront scene. Our class was fascinated by this illustration board, because it included the handwritten notes of the copywriters or printers for this campaign. “Drop all blue guides,” and “see overlay for type position and handling,” along with notes on how to print Hood’s name within the illustration, can be seen written onto the advertising board.
Our class then all audibly gasped when we found that Parsons also had the corresponding final printed product. This was particularly interesting and exciting, because we were able to see the entire thought process—from the fashion illustration and notes to the final advertisement. The print advertises the two swim pieces, their prices, and an opportunity to meet the designer Tom Brigance at Lord & Taylor the following day.
By Arielle Murphy