With Star Wars: The Last Jedi reaching over $1 billion at the box office and earning the title of the highest grossing movie of 2017, Star Wars is once again at the forefront of the cultural moment and subsequently continuing the franchises’ love affair with fashion.
From the film’s debut in the 1970s, Star Wars has been a source of inspiration for fashion, even appearing in Vogue in a 1977 spread featuring Jerry Hall and Darth Vader. The franchise’s equally iconic characters and costumes have sparked Star Wars’s influence on high fashion. Rodarte closed its Fall 2014 show with gowns featuring Star Wars characters Luke Skywalker, R2-D2, C-3PO, and Yoda. Preen Fall 2014 channeled the dark side and featured Darth Vader’s mask on several pieces. Vetements created a spoof on a Star Wars movie poster (its film is titled Star Girls) as a print on a maxi skirt in its Spring 2016 collection. Just recently, in time for the release of The Last Jedi, Rag & Bone partnered with Star Wars to produce a limited-edition collection inspired by the films.
Beyond the aesthetic coolness of these high fashion designs, why do fashion designers look to Star Wars for inspiration and why do we race to wear our favorite Jedi or Sith Lord on our bodies? Is this pure fashion as escapism? Or perhaps the allure is Star War’s ability to paradoxically position itself both in a galaxy far, far away and at the center of the current culture. Fashions with Star War’s iconography or aesthetic inspiration can transport the wearer to an outside realm where a nobody can be the hero of the universe. But these styles also allow the wearer to embody a culturally relevant phenomenon.
From a marketing standpoint, Star Wars is sellable to multiple age groups and can piggyback off of the marketing for the film itself. However, I argue that the urge to clothe ourselves in the symbols and characters of Star Wars reveals a collective desire for escapism, association with a far-off time and place, and at the same time, the need to assert our own cultural relevance. Whether fashion imitates the austere neutral colors of the Jedi Order or the harsh blacks and shiny exteriors of the dark side, the pull to wear the Force is strong.
By Abby Fogle