Highlights from the Courtauld’s History of Dress Journal Archive: Harper’s Bazaar

We are less than a month away from our conference Reading Fashion Magazines: Celebrating The Courtauld’s History of Dress Journals Archive! Upcoming blog posts will offer a sneak peek into ‘Addressing the Courtauld’s Fashion Magazines,’ an exhibition held in conjunction with the conference. Be sure to book a ticket here to see amazing speakers and beautiful magazines. Remember: Digital images are nice, but nothing beats seeing the real thing!


Harper’s Bazaar, October 1940. History of Dress Collections, Courtauld Institute of Art.

This magazine is an October edition of Harper’s Bazaar published nationwide in the year 1940, during the London Blitz. Despite the hardships of wartime, the magazine targeted the female upper classes, which were the only ones with enough purchasing power to afford it. With the costly price of 2 shillings 6 pence, it was a considerable expense that could feed an average family for one day. In contrast to DIY publications, Harper’s Bazaar relies on the desire to emulate the rich and powerful to disseminate latest fashions. With the upcoming winter, the issue centers around the season’s new fashions coming from the capital, presenting a wide array of greatcoats both furless and completely fur-lined, made mostly out of warm wools or commonly available types of fur like squirrel, mole, and rabbit. The effects of rationing clearly influence the choice of images which are plain in their style with scarcely any accessories and minimal display of jewelry, painting a picture of a simple, although fashionable, woman. The practicality of the inside contrasts sharply with the flamboyant cover which is aimed at defying the grim realities of wartime and giving people back the feeling of normality.

Looking closer at the front cover, we can examine it as a historical source from the era, a social history document that tells the historian part of the story of Britain in the 1940s, and more particularly its dress history. A closer inspection may reveal that the colours chosen in such a specific moment in history are not random. The predominant purple tones, which are one of the first elements that catch the viewer’s attention, are historically associated with opulence, richness, royalty and empire. The crispness and silky texture of the sleeve contrast with the other colours of the dress that look as if they are polluted with randomly distributed red dots. The grainy and wooly texture of the material creates an off-focus effect that contrasts with the smooth and well-shaded arm and the sharp colours of the jewellery that richly decorates it. Our gaze is naturally led towards the hand that holds the cigarette, a luxury item that was rationed and reserved mostly for the servicemen at the front. Smoking, at the time, was an activity reserved for the feminine elite, symbolic of the defiance and rebellion against the male culture and male-centred workplace. The model positions herself in a relaxed and mindful manner looking down upon the viewer in an almost spiteful way, suggesting her higher status. This projects an image of power and confidence, a new Britannia clothed in all the riches of the Empire, watchful and confident of her power to withstand the dangers that befell her.

Highlights from the Courtauld’s History of Dress Journal Archive: Für die Dame

We are less than a month away from our conference Reading Fashion Magazines: Celebrating The Courtauld’s History of Dress Journals Archive! Upcoming blog posts will offer a sneak peek into ‘Addressing the Courtauld’s Fashion Magazines,’ an exhibition held in conjunction with the conference. Be sure to book a ticket here to see amazing speakers and beautiful magazines. Remember: Digital images are nice, but nothing beats seeing the real thing!


This is a January 1927 issue of Für die Dame – Schweizerische Illustrierte Monatszeitschrift für Mode und Gesellschaft (For the Lady – Swiss Illustrated Monthly Magazine for Fashion and Society), a Swiss fashion magazine, published by Druck und Verlag Buchdruckerei Wittmer & CIE in Basel. The cover informs that this is the “3. Jahrgang” (3rd Year) suggesting that the magazine was launched in 1925. Its content consists of a mixture of fashion, society portraits, a novel and short pieces of varied nature. These range from a discussion of hotel staff in Russia to an obituary on William Macdonald II, to humorous short stories. Photography is used especially for the society and fashion sections. The latest Parisian fashion by ‘Romain’ and ‘J.Paquin’ are captured on models standing either in front of a curtain or in a living room tending to flowers. Dresses show a dropped waistline and straight silhouette. The content of Für die Dame is, as for most magazines still today, interspersed by advertisements. These range from soap ads to ‘hygiene’ related articles, to furniture/ interior design shops. The magazine thus, not least through its title, has a very clear female audience, one that the magazine’s content suggests is educated, modern and interested in a variety of different areas of fashion, literature, health and society.

Für die Dame, January 1927. History of Dress Collections, Courtauld Institute of Art.

The magazine’s remarkable front cover shows a beautiful illustration of a young blonde lady with fashionably bobbed hair on a ski slope. She is wrapped in a yellow scarf, striped jumper and trousers that cut off just below the knee to reveal brown socks and what are possibly the beginning of boots with a blue and red chequered pattern. She stands assertively, holding her yellow skis, while behind her the white piste with two trees forms a winter backdrop. A fellow skier is indicated to her left and a tiny ski-jumper in the background completes the picture of a day on the slopes. The illustration corresponds to an article on the likes of health, posture and diet on the inside of the magazine, which is complemented by photographs of women with skis. Only marked “RI CO” in the bottom right hand side corner, the illustrator’s full identity could not be determined. Offset through grey and white frames on a light blue background, the art-deco styled illustration is striking through its geometric design and modern appeal. The cover is matte and paper-like, suggesting to us viewers that what we are holding is in fact nearly an art print that one could hang on the wall. The paper used for the pages too is a little thicker, rather soft and slightly shiny suggesting quality and preventing the magazine from having a simple throw-away quality such as that of a newspaper. It implies that the magazine would not be entirely out of place in one of the lavish rooms showcased in its interior design spread. Therefore, the lifestyle encapsulated by the front cover, is supported and expressed through the material quality of the magazine itself.

Highlights from the Courtauld’s History of Dress Journal Archive: Gazette du Bon Ton

We are less than a month away from our conference Reading Fashion Magazines: Celebrating The Courtauld’s History of Dress Journals Archive! Upcoming blog posts will offer a sneak peek into ‘Addressing the Courtauld’s Fashion Magazines,’ an exhibition held in conjunction with the conference. Be sure to book a ticket here to see amazing speakers and beautiful magazines. Remember: Digital images are nice, but nothing beats seeing the real thing!


From 1912-1915 and 1919-1925, fashion and art met on the pages of Gazette du Bon Ton. This French publication entertained upper-class consumers with elaborately illustrated articles and sumptuous fashion plates. Though the First World War loomed on the horizon, the stories in this issue from March 1914 showed no signs of global tension. From an article detailing exotic pearl-net masquerade masks to a list of elites vacationing at the French Riviera, the authors of Gazette du Bon Ton created a world ruled by novelty and luxury.

Stimpl, ‘Riviera… Riviera…” in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Each issue included a set of ten plates with couture fashions by houses like Doucet, Lanvin, and Worth. Two plates from this issue feature designs by masters of 1910s couture: Paquin and Paul Poiret. In ‘La fontaine de coquillages’, George Barbier set an evening gown by Paquin against a luscious blue courtyard and classical fountain. Pearl embellishments on the turquoise velvet and grey tulle dress mimic shells, which Barbier echoes in white on hanging shell clusters. A shell in the figure’s hand catches water from the fountain, merging the background and foreground. In comparison, Simone A. Puget’s illustration for ‘Salomé’, an evening gown by Paul Poiret, is striking in its simplicity. By placing the figure on a plain black base, the artist focuses attention on the dress. The design speaks to the sensuality of the legendary Salomé, as fishnet stockings emerge from beneath the diagonal skirt hem and the figure’s nipples, colored the same red as her lips and nails, peek through the swirled, off-the-shoulder bodice.

George Barbier, ‘La fontaine de coquillages’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Simone A. Puget, ‘Salome’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Every turn of the page in Gazette du Bon Ton offers a new feast for the eyes. At just 25cm x 7cm it is very easy to hold, though the heavy paper prevents the issue from feeling flimsy. With at least one color illustration in the pochoir technique on every page, the magazine presents itself as something to be slowly cherished. The difference in style of the vivid ‘La fontaine de coquillages’ and stark ‘Salomé’ plates exemplify how artistic variety creates the tantalizing feeling of ‘What’s next?,’ urging the reader to turn the page. This sumptuous array of visual delights did not come cheap: the price of a yearly subscription was 100 francs, or more than 400 pounds today!

Artists sometimes used striking metallic paint to enliven their illustrations. Here is one illustration of dancer Armen Ohanian viewed straight on and at an angle. Valentine Gross, ‘Armène Ohanian’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Gazette du Bon Ton invites haptic interaction as well. The metallic paint used on some illustrations, for example, requires the reader to tilt the page to get the full effect. Should the reader give into temptation and run a finger over the fashion plates, they may feel more than just the horizontal ridges of the thick paper. In ‘Salomé’, the outline of the figure and the dots on the skirt are debossed. Contact with the flat surface of the page brings the gown to life, but also acts as a tangible barrier to the beautiful world displayed in the plates. That space of breathtaking couture fashion, endless luxury, and carefree joy exists only between the covers of Gazette du Bon Ton.

Fashion Illustrator Richard Haines to Visit the Courtauld

Join us next week for two events with renowned fashion illustrator and visiting artist Richard Haines! After years as a fashion designer, Richard uses his eye for detail of fabric and form to produce striking images of fashion for clients like Prada, J.Crew, Pennyblack, Il Palacio del Hierro, Calvin Klein, Coach, Georg Jensen, Bobbi Brown, Unionmade Goods, Barneys, Mr. Porter, Grazia, The New York Times Style Magazine, Man of the World, GQ and GQ Italy. Richard also runs the fantastic blog “What I Saw Today,” where he records the style of trendsetters on the streets of New York City.

On Tuesday 21 February, Richard will be in conversation with London-based writer and editor Dal Chodha to discuss how he found his way to illustration from fashion design. This event will be held in the Kenneth Clark Lecture Theatre at the Courtauld Institute of Art. The event is free to all, but make sure to come early to secure a seat!

We will be holding another event with Richard later in the week on Thursday 23 February. At this smaller lecture, Richard answers the question, “What does it mean to be a fashion illustrator in 2017?” through discussions of social media and collaboration. The event is open to Courtauld staff and students, though non-affiliated visitors may book a place at the lecture by emailing researchforum@courtauld.ac.uk. Seating is limited, so reserve your place soon.

If you can’t wait to learn more about Richard, check out his illustrations on Instagram. We hope to see you there!

Documenting Fashion – Happy summer holidays!

Documenting Fashion will be taking its summer holidays during August – so we thought we would leave you with some vacation reading while we are away – essays to download from our archives.

Continue to follow us on Instagram @documentingfashion_courtauld and we look forward to seeing all our wonderful blog followers again in September.

First, Rebecca’s essay with film historian Adrian Garvey – glamour and violence in the 1945 film Leave Her to Heaven:

http://blog.courtauld.ac.uk/documentingfashion/2015/09/29/sometimes-the-truth-is-wicked-fashion-violence-and-obsession-in-leave-her-to-heaven/

Next, another one from Rebecca – this time her discussion of the ‘New Rococo’ a style identified in contemporary fashion photography, and cinema – particularly Sofia Copploa’s films:

http://blog.courtauld.ac.uk/documentingfashion/2015/09/08/the-new-rococo-sofia-coppola-and-fashions-in-contemporary-femininity/

If you feel like learning more about dress history’s development and the subject’s 50 year development at The Courtauld, then this one is for you:

http://blog.courtauld.ac.uk/documentingfashion/2015/05/26/dress-and-history-since-1965-from-women-make-fashion-fashion-makes-women-conference-may-2015/

And finally, a discussion of reactions to Japanese fashion in the 1980s by Liz can be found here:

http://blog.courtauld.ac.uk/documentingfashion/2016/04/29/3630/

Happy Holidays!

Documenting Fashion Graduation

This Monday, July 4th, the Documenting Fashion students (and Liz, PhD, though not pictured!) graduated from the Courtauld. We were all very happy to have been able to have been there and wanted to share some photographs from our special day. The black academic robes with the brown hood are the academic dress for MAs of the University of London (the Courtauld is a self-governing college of the University of London). What did you wear to your graduation? Let us know in the comments on here or on Instagram.

From Left to Right: Giovanna, Carolina, Eleanor, Aric, Leah, and Aude

From Left to Right: Giovanna, Carolina, Eleanor, Aric, Leah, and Aude posing outside of the Courtauld Gallery. 

The MAs standing outside St. Clement Dane's church, designed by Sir Christopher Wren, where the graduation ceremony was held.

The MAs standing outside St. Clement Dane’s church located on the Strand, designed by Sir Christopher Wren and completed in 1682, where the graduation ceremony was held. It is the central church of the Royal Air Force. 

 

The graduates taking a "selfie" timed photograph.

The graduates taking a “selfie” photograph.

 

A graduation ceremony leaflet and two guest tickets.

A graduation ceremony leaflet and two guest tickets.

Alumni Interview: Katerina Pantelides and Alexis Romano – Part 1

On a rainy day in The Courtauld student café, Alexis Romano and Katerina Pantelides, both of whom have recently completed their PhDs in dress history at The Courtauld, generously agreed to tell me a bit about their work. Due to the length of the interview the second half will be posted next Tuesday.

What made you both decide to do a PhD in dress history at the Courtauld?

Alexis: I was living in New York, studying design history with a focus on fashion and textiles. When I finished the degree I didn’t have a concrete plan, but I was still writing and researching so it just seemed like the next logical step. My research, which is based on national fashion and post-war dress, really connected with Rebecca Arnold’s work, which I always admired. So it seemed like a good fit!

Katerina: I did an MA at The Courtauld, and it was interesting because during the time of my MA I always thought that I wanted to be a curator. I was always really interested in theatre and dress and performance, and so I did an internship at the V&A at the Theatre and Performance archive. It was a round the time of the big [Sergei] Diaghilev exhibition and I remember there was all this stuff about émigrés and Russian ballet. I was so interested in all the stories. At that time, I thought I wanted to do a book on Russian émigrés and the ballet in connection with dress and costume, but then I applied for the PhD and I got it and I got the funding, so I worked on that for three years. I ended up working with Rebecca because I met her on the MA and I really liked her and her approach.

What were the topics of your theses?

Alexis: I wrote about the French ready-to-wear industry and its development between 1945 and the late 1960s. I explored this in relation to what was happening in terms of various aspects of the post-war reconstruction of the country and women’s history, and the shift in constructions of fashion, modernity and the representation of women. I looked at how women connected to wider cultural issues through their experience of [ready-made] fashion.

Katerina: My title was ‘Russian Émigré Ballet and the Body: Paris and New York c.1920-50’. I looked at how Russians who emigrated after the Russian revolution in 1917 brought over their dance practice and how they influenced body, dress and exercise culture in the west. I also looked at how dress and exercise culture in the west, specifically in New York, influenced the Russian émigrés. So it was this two-way relationship that I examined.

I am always really interested in how research develops. People start off with having one thing in mind, and then they work on it and it sort of transforms into something completely different. Did you find that your research developed over the course of your study? And if so how?

Alexis: I think research is a personal thing, and connects to who you are. My research evolved a lot, for instance, I ended up studying an earlier period than when I started out. But on a more personal level I became much more interested in women’s personal, everyday experience of dress, focusing on women in their 30s. I turned 30 over the course of my research, and that apparently was a defining moment that I came to terms with through exploring women of a similar age, and their hurdles, in history.

Katerina: That’s so interesting because I do think that you grow up with your PhD in some ways. I started out being very young and idealistic, interested in the ethereal aspects of the ballet and the whole idea of Russian Émigré ballet as a ghostly nation that travels, and then as I got further into the research and started to look at things in archives, I became more interested in the dusty, dirty things. I became much more interested in the realities of travel and what people took with them, what they archived, what they lost, how they talked about things they lost. I think I started out being very interested in the illusions that were taking place and then I became much more interested in the women themselves, the gritty realities.

 Alexis: I wonder why we both became interested in the personal rather than looking at things from a scholar’s lens?

Katerina: I think it’s because with fashion images, for example, you always want to know what’s beneath them, and what’s the reality of the people who consume them and things like that. You always look for depth I think.

A look at Katerina’s research; drawing by Edward Degas, c. late 19th century, from the archive of New York City Ballet dancer, Melissa Hayden.

A look at Katerina’s research; drawing by Edward Degas, c. late 19th century, from the archive of New York City Ballet dancer, Melissa Hayden.

An Auto-Ethnographic Text: Cara Delevigne for Vogue Brasil, February 2014

Cara Delevigne dominated the front cover of the February 2014 edition of Vogue Brasil, which was shot by the internationally-acclaimed Brazilian fashion photographer Jacques Dequeker. Dressed in a sparkly blue minidress by the Brazilian brand Bo.Bo., and accessorised with heavy gold jewellery designed by Lanvin and Dior, she is framed, hands on her hips, against the colourful backdrop of the Santa Marta favela. The Santa Marta favela (commonly referred to in Brazil using the more politically correct term ‘morro’, which translates literally as hill) occupies the Botafogo and Laranjeiras region of the Dona Marta hill in Rio de Janeiro. It received global media attention in 2010, when Dutch artists Jeroean Koolhas and Dre Urhahn (known as Hass & Hahn) collaborated with local residents to paint 7,000 square metres of the morro’s façade in contrasting shades of the rainbow. A symbol of pride for the local community, the Santa Marta art project featured throughout the 12-page Vogue Brasil editorial, which was entitled ‘Face to Face with the Favela: the Santa Marta hill serves as the scenario for Cara Delevigne to wear statement pieces of the season, showing that streetwear couture is the trend of the moment’.

It is not difficult to point out the strikingly asymmetrical dynamics of power in operation between the British supermodel – posing in a combination of mid to high-end Western and Brazilian fashion labels that include Prada, Chanel, Adidas Originals, Bo.Bo., Starter, Valention and John John – and the socioeconomic realities of local residents, whose own creative sartorial expressions were noticeably absent from the frame. Furthermore, it is certainly not uncommon, within ‘Western’ fashion magazines, to come face to face with similar stereotypically ‘exotic’ fashion shoots, which replace the immaculate studio for various ‘non-Western’ backdrops and cityscapes that provide an edgy and endlessly intriguing locale to display Western fashion for the curious Western viewer. Sarah Cheang discusses this at length in her fantastic article, entitled ‘’To the Ends of the Earth’: Fashion and Ethnicity in the Vogue Fashion Shoot’, wherein she comments that Western fashion frequently constructs its ‘other and self-defining conceptual opposite’ through shoots in, for example, ‘dusty Palestine, rural India, or mountainous Peru’.

But what are we to think when Vogue Brasil, with forward thinking Editor-in-Chief Daniela Falcão at the helm, turns that curious Western gaze upon itself, using the morro Santa Marta as an exotic and colourful backdrop to spice up the pages of the magazine? Certainly, there is a considerable distance between the Brazilian viewer (predominantly white European-descended women with cultural and economic capital), whose social and material reality is far divorced from that of inhabitants of the colourful morro Santa Marta, a setting which is sure to have had a cheerful aesthetic appeal for a Vogue Brasil readership. Nevertheless, it is important to situate the magazine within the cross-cultural context from which it emerged in 1975 and has since developed. Brazil is a country that sits intriguingly in between the West and the so-called non-West. In geographical terms Brazil is certainly a Western nation. Moreover, it is affiliated with the West in terms of its developing free-market economy, its large export supplies of raw materials and manufactured goods, its transition to a democratic constitution following the end of the authoritarian military regime in 1985, its high cultural institutions, and its adoption of Christianity and the Portuguese language. Yet Brazil might still be considered a non-Western nation with regard to its incomplete infrastructure, socioeconomic disparities, unequal distribution of wealth and land, poor standards of public health, and its popular and material culture which constitutes, as David Hess and Robert DaMatta have succinctly articulated, a unique site in which ‘Western culture has mixed and mingled with non-Western cultures for centuries’.

So taking this cross-cultural context into account, is it possible to discern any critical engagement in Vogue Brasil with Western and non-Western academic debates that have used the term ‘auto-ethnographic’ text or ‘auto-exotic’ gaze to refer to the way that non-Western cultures often look at themselves with Western eyes, turning their culture into an exotic product that they then offer back to the West? Mary Louise Pratt coined the term ‘auto-ethnography’ or ‘auto-ethnographic’ and used it to describe ‘text[s] in which people undertake to represent themselves in ways that engage with representations others have made of them’. These auto-ethnographic texts involve ‘a selective collaboration with and appropriation of idioms of the metropolis and conqueror. These are merged or infiltrated to various degrees with indigenous idioms to create self-representations intended to intervene in metropolitan modes of understanding’. There are numerous tropes to draw upon to demonstrate how the West has produced an exoticised image of Brazil as a site of cultural difference, usually centered on Rio de Janeiro, and on the themes of sun, sea, Caipirinhas, Copacabana beach, skimpy bikinis, and the drugs and violence associated with the favelas. So in placing this fashion shoot within the morro Santa Marta, Vogue Brasil was engaging with a well-established stereotype of Brazil that is frequently seen in the Western media; the only difference is that the violence and gun crime has been eclipsed by the dazzling beauty of the rainbow coloured buildings. Pratt writes that ‘auto-ethnographic works are often addressed to both metropolitan audiences and the speaker’s own community’ and deduces that ‘their reception is thus highly indeterminate. In using Cara Delevigne as the model, Vogue Brasil knew that this shoot would attract the attention of the Western media, which it did, appearing in newspapers such as the Daily Mail, to cite but one example, in an article by Louise Sanders entitled ‘Favela funk! Cara Delevingne rocks her signature edgy style in vivid neon brights as she works her magic in street shoot for Vogue Brazil’. Although the title suggests the Daily Mail struggled to pick up on the critical message of the shoot it nevertheless constituted, as Pratt has pointed out, ‘a marginalised groups point of entry into the dominant circuits of print culture’.

Therefore, whilst it might be easy to either dismiss this fashion shoot as an instance of Vogue Brasil following in the footsteps of Western fashion magazines, which marginalises the everyday experiences of local residents of the morro Santa Marta or, conversely, to celebrate it for its eye-catching images that frame Cara Delevigne against an intriguing backdrop, I would argue that something altogether more complicated is taking place. If understood as an auto-ethnographic text, then this shoot mobilises a far more interesting dynamic of cross-cultural contact between Brazil and the West that warrants further examination, in which Brazil is perhaps no longer subordinate to the West, but instead uses its own cultural productions to subtly fight back.

Cara Delevigne on the cover of the February 2014 issue of Vogue Brasil

Cara Delevigne on the cover of the February 2014 issue of Vogue Brasil. Image: Liz Kutesko

 

The first page of the Cara photo spread Image: Liz Kutesko

The first page of the Cara photo spread Image: Liz Kutesko

photo 3

Image: Liz Kutesko

photo 2

Image: Liz Kutesko

References

[1] Anon., ‘De Cara com a Rua: o morro Dona Marta serve de Cenario para Cara Delevigne vestir peças statement da temporada que, usadas com outras de dna Atletico, imprimem o streetwear couture que e tendencia da vez’, Vogue Brasil, February 2014, pp. 140-151.

[2] S. Cheang, ‘’To the Ends of the Earth’: Fashion and Ethnicity in the Vogue Fashion Shoot’ in Fashion Media: Past and Present, ed. By D. Bartlett, S. Cole, and A. Rocamora (London: Bloomsbury Academic, 2013), pp. 35-45 (p. 35).

[3] D. J. Hess and R. A. DaMatta, ‘Introduction’ in Brazilian Puzzle: Culture on the Borderlands of the Western World, ed. By Hess and DaMatta (New York: Columbia University Press, 1992), p. 2.

[4] M. L. Pratt, Imperial Eyes: Travel Writing and Transculturation, 2nd edn (New York: Routledge, 2008), p. 8.

[5] Pratt, Imperial Eyes, p. 8.

[6] Ibid.

The Met Gala – A Forgotten History

Recently, I had the pleasure of watching The First Monday in May after at last finding it online (this took an unhealthy amount of time searching the depths of the internet as its UK debut is not until September, I suppose patience is a virtue that I lack). Ever since watching the trailer earlier this year I have anxiously awaited its release. The film marks the first time the Met gala has been the subject of a full-length documentary, and closely scrutinized by a relative fashion and art industry outsider. Critically acclaimed director Andrew Rossi has previously focused the attentions of his documentaries on industries such as journalism and education including, Page One: Inside the New York Times and Ivory Tower, but never the opaque fashion or art worlds.

The trailer promises to follow the creative process–with unprecedented access–behind the curation of “China: Through The Looking Glass,” the museum’s 2015 spring exhibition curated by Andrew Bolton exploring Chinese-inspired Western fashions, and an exclusive look at what it takes to organize the logistical Everest that is Met Gala. Co-Chaired by Vogue Editor-in-Chief, Anna Wintour, the Gala has recently become known as the “super bowl of social fashion events”. It not only marks the grand opening of the spring exhibition, in this case “China”, but also functions to fundraise the Costume Institute’s operating budget for the entire year. #NoPressure

Overall, I immensely enjoyed the film, and do highly recommend watching it now that its on iTunes. However, I found that although it lived up to what it promised to deliver, and beyond in many senses (interviews with Harold Koda, Karl Lagerfeld and Jean Paul Gautier in particular provided unique perspectives on the “Is Fashion Art?” debate), it missed an important opportunity to examine the Met Gala’s cultural significance within the fashion industry beyond its connections to celebrity culture. The film only briefly paid homage to former Vogue Editor, Diana Vreeland, whose contributions as a “special consultant” to Met in the 1970s (she joined in ’73) are largely credited with reinvigorating public interest in the Institute. And furthermore, it entirely overlooked the Costume Institute and the Gala’s deep connections with the development of the American fashion industry; especially the key role both played in establishing American designer sportswear as a legitimate alternative to Parisian haute couture in the post WWII era.

Indeed, since its founding in 1940 the Costume Institute has been an advocate for American sportswear. Not only did it function as a historical resource for New York-based fashion and theatre designers, it also served to establish the intellectual community and rhetoric needed to exalt the virtues of American fashion to the world, including words now commonly used: democratic, functional, rational and/or versatile.  For example, when the Museum of Costume became The Costume Institute of the Metropolitan Museum in 1945, it presented an exhibition called “American Fashions and Fabrics” in collaboration with sportswear designers such as Clarepotter and Claire McCardall to showcase the skills of American sportswear designers, or as former Costume Institute curator Richard Martin said, “represent the unceasing creativity of American fashion”.

Lastly, and perhaps most sadly, the documentary overlooked the critical roles Eleanor Lambert, the renowned fashion publicist behind the creation of Fashion Week, the International Best Dressed List and “Battle of Versailles”; and Dorothy Shaver – the groundbreaking President of Lord & Taylor – played in the gala’s creation. Both collaborated in establishing the COTY American Fashion Critics’ Awards (the precursor to today’s CFDA awards), whose first ceremonies interestingly took place on January 22, 1943, at the Metropolitan Museum of Art. Perhaps they knew they were on to something because in 1948, almost 70 years ago, Lambert and Shaver went on to establish the Party of the Year, an annual fundraiser now known as… the Met Gala.

The dresses in this gallery, including the one featured in this image were by John Galliano for Christian Dior and Maison Margiela. Galliano was inspired by Beijing opera, an art formed governed by the overriding principle of beauty. The dresses were placed in a gallery that explored the exhibition's subtitle, "Through the Looking Glass," which translates into Chinese as "Moon in the Water," suggesting something that cannot be grasped and has both positive and negative connotations. Using a projector and the sounds of water dripping, the curator's created the impression of the moon rippling in water, reflected on the black laquer - a Chinese plastic used as an artistic medium for centuries. "When 'Moon in the Water,' is used to described a beautiful object, it can refer to a quality of perfection that is either so elusive and mysterious that the item becomes transcendent or so illusory and deceptive that it becomes untrustworthy." Quoted Text: Metropolitan Museum of Art Image: Carolina Reyes

The dresses in this gallery, including the one featured in this image were by John Galliano for Christian Dior and Maison Margiela. Galliano was inspired by Beijing opera, an art formed governed by the overriding principle of beauty. The dresses were placed in a gallery that explored the exhibition’s subtitle, “Through the Looking Glass,” which translates into Chinese as “Moon in the Water,” suggesting something that cannot be grasped and has both positive and negative connotations. Using a projector and the sounds of water dripping, the curator’s created the impression of the moon rippling in water, reflected on the black laquer – a Chinese plastic used as an artistic medium for centuries. “When ‘Moon in the Water,’ is used to described a beautiful object, it can refer to a quality of perfection that is either so elusive and mysterious that the item becomes transcendent or so illusory and deceptive that it becomes untrustworthy.” Quoted Text: Metropolitan Museum of Art Image: Carolina Reyes

A porcelain- inspired couture gown included in "China Through the Looking Glass". Image: Carolina Reyes

A blue-and-white porcelain- inspired couture gown included in “China Through the Looking Glass”. The exhibition pointed out that the story of blue-and-white porcelain encapsulates centuries of cultural exchannge between the East and the West. It was originally developed in Jingdezhen during the Yuan dynasty (1271-1368), and was exported to Europe as early as the sixteenth century. However, because of its popularity potters in the Netherlands, Germany and England began to produce their own imitations with a particular willow pattern, causing Chinese craftsmen to begin producing their own hand-painted versions of the willow pattern. Image: Carolina Reyes

A Chinese Calligraphy inspired dress by Dior. As the wall text pointed out, Dior was likely unaware of the semantic value of the words on his dresses, which in this case resulted in a humorous juxtaposition. The dress is adorned with characters from an eighth-century letter by Zhang Xu in which the author complains about a painful stomachache.

A Chinese Calligraphy inspired dress by Dior. As the wall text pointed out, Dior was likely unaware of the semantic value of the words on his dresses, which in this case resulted in a humorous juxtaposition. The dress is adorned with characters from an eighth-century letter by Zhang Xu in which the author complains about a painful stomachache. Image: Carolina Reyes

On the left: Eleanor Lambert On the right: Dorothy Shaver. Founders of the "Party of the Year" now known as the Met Gala.

On the left: Eleanor Lambert On the right: Dorothy Shaver. Founders of the “Party of the Year” now known as the Met Gala.

Dissertation Discussion: Aude

What is your title?

Spectacular bodies: Paul Poiret and the display of Haute Couture (still working on it).

What prompted you to choose this subject?

I was struck by the ‘grand narratives’ that seemed to be applied to Paul Poiret’s work and life – his rise to stardom in the 1910s as the ‘king of fashion’, or as he was characterized at times Poiret ‘The Modernist,’ and his downfall in the postwar years as the couturier who would (ironically) ‘reject’ modernism. My work is an attempt at nuancing some of the assumptions that surround the couturier, notably in the years following the First World War, by looking at his involvement in the costuming of music-halls, his use of actresses in advertisements, and the relationships of power between these performers, their audience, the couture clientele and the (bourgeois) couturier.

Most inspiring research find so far?

Poiret’s acting role in Colette’s La Vagabonde (alongside Colette herself) shown at the Théâtre de l’Avenue in 1927. The fact that La Vagabonde has a sort of redemptive tone in its attempt to legitimize the hard-working actresses of the music-halls is particularly interesting in light of Poiret’s own difficulties in combining the sort of excess his persona and clothing were seen to produce and the bourgeois values of the Third Republic.

Favourite place to work?

I spent three days in Paris in the various buildings of the Bibliothèque Nationale de France for research on Poiret. The Richelieu site was a highlight, and I have to admit that consulting microfilms there made me feel that bit more professional.

The 1923 February cover of Les Modes with Mistinguett as its cover star. The gown is misattributed to Paul Poiret (the magazine apologizes in the next issue)

The 1923 February cover of Les Modes with Mistinguett as its cover star. The gown is misattributed to Paul Poiret (the magazine apologizes in the next issue)