Eva Perón, immortalized in Andrew Lloyd Webber’s hit musical Evita, was just as much a superstar in real life as her fictional counterpart. A rural girl turned actress turned First Lady of Argentina, Eva cultivated her image throughout her life as a symbol of the potential for descamisados (underprivileged people) to succeed. Her 1947 European Rainbow Tour marked a turning point in Eva’s sartorial evolution, as she stepped out for the last time in celebrity finery before refining her style.
Fresh off the win of her husband Juan Perón in the presidential election, 28-year-old Eva visited Spain, Italy, France, and Switzerland as a sign of goodwill between Argentina and Europe. While she had been dressing to impress the Argentinian people for years, the Rainbow Tour (so named after Eva, dubbed the ‘Rainbow of Argentina’) was her chance to dazzle the leaders and people of the European continent. Argentinian fashion houses Paula Naletoff, Henriette, and Bernarda most likely designed her clothing for the tour.
Eva’s clothes displayed the splendor of Argentina to a continent still reeling from World War II, and she dressed to fully exploit each moment of her tour. When General Franco welcomed her to Spain, she wore a carefully tailored suit, a spray of flowers on her lapel, and a towering black hat atop her perfectly coiffed hair. Her suit communicated the formality of her position, while its light color softened her appearance.
Given that the Rainbow Tour took place in June and July of 1947, most of Eva’s dresses still followed the boxy silhouette of the mid-1940s. Eva updated her wardrobe to suit the New Look through the use of belts and further feminized her outfits with flowers. Photographs from her time in Italy and France show a preference for floral headdresses/hats and floral pattern dresses, appropriate for the summer season.
On one of her last nights in Paris, Eva stepped out with the Argentinian ambassador to France in a striking metallic gown. The figure-hugging cut of the dress, elaborate hairstyle, and sparkling jewels reflect Eva’s origins as an actress. Her desire for a glamourous life was made manifest not at an award show, however, but on a diplomatic mission as the most powerful woman in Argentina.
After the Rainbow Tour, Eva fully embraced the New Look and dramatically toned down her style, transitioning from flashy actress to fashionable and refined First Lady. She smoothed her hair into a low chignon, adopted a clean makeup palette with a bold red lip, and filled her closet with clothes by Dior and Jacques Fath, both of whom had mannequins with Eva’s measurements in their ateliers. Her stock of Parisian couture suits, gowns, and other outfits would be biannually replenished until her death at 33 from cervical cancer.