Highlights from the Courtauld’s History of Dress Journal Archive: Für die Dame

We are less than a month away from our conference Reading Fashion Magazines: Celebrating The Courtauld’s History of Dress Journals Archive! Upcoming blog posts will offer a sneak peek into ‘Addressing the Courtauld’s Fashion Magazines,’ an exhibition held in conjunction with the conference. Be sure to book a ticket here to see amazing speakers and beautiful magazines. Remember: Digital images are nice, but nothing beats seeing the real thing!


This is a January 1927 issue of Für die Dame – Schweizerische Illustrierte Monatszeitschrift für Mode und Gesellschaft (For the Lady – Swiss Illustrated Monthly Magazine for Fashion and Society), a Swiss fashion magazine, published by Druck und Verlag Buchdruckerei Wittmer & CIE in Basel. The cover informs that this is the “3. Jahrgang” (3rd Year) suggesting that the magazine was launched in 1925. Its content consists of a mixture of fashion, society portraits, a novel and short pieces of varied nature. These range from a discussion of hotel staff in Russia to an obituary on William Macdonald II, to humorous short stories. Photography is used especially for the society and fashion sections. The latest Parisian fashion by ‘Romain’ and ‘J.Paquin’ are captured on models standing either in front of a curtain or in a living room tending to flowers. Dresses show a dropped waistline and straight silhouette. The content of Für die Dame is, as for most magazines still today, interspersed by advertisements. These range from soap ads to ‘hygiene’ related articles, to furniture/ interior design shops. The magazine thus, not least through its title, has a very clear female audience, one that the magazine’s content suggests is educated, modern and interested in a variety of different areas of fashion, literature, health and society.

Für die Dame, January 1927. History of Dress Collections, Courtauld Institute of Art.

The magazine’s remarkable front cover shows a beautiful illustration of a young blonde lady with fashionably bobbed hair on a ski slope. She is wrapped in a yellow scarf, striped jumper and trousers that cut off just below the knee to reveal brown socks and what are possibly the beginning of boots with a blue and red chequered pattern. She stands assertively, holding her yellow skis, while behind her the white piste with two trees forms a winter backdrop. A fellow skier is indicated to her left and a tiny ski-jumper in the background completes the picture of a day on the slopes. The illustration corresponds to an article on the likes of health, posture and diet on the inside of the magazine, which is complemented by photographs of women with skis. Only marked “RI CO” in the bottom right hand side corner, the illustrator’s full identity could not be determined. Offset through grey and white frames on a light blue background, the art-deco styled illustration is striking through its geometric design and modern appeal. The cover is matte and paper-like, suggesting to us viewers that what we are holding is in fact nearly an art print that one could hang on the wall. The paper used for the pages too is a little thicker, rather soft and slightly shiny suggesting quality and preventing the magazine from having a simple throw-away quality such as that of a newspaper. It implies that the magazine would not be entirely out of place in one of the lavish rooms showcased in its interior design spread. Therefore, the lifestyle encapsulated by the front cover, is supported and expressed through the material quality of the magazine itself.

Highlights from the Courtauld’s History of Dress Journal Archive: Gazette du Bon Ton

We are less than a month away from our conference Reading Fashion Magazines: Celebrating The Courtauld’s History of Dress Journals Archive! Upcoming blog posts will offer a sneak peek into ‘Addressing the Courtauld’s Fashion Magazines,’ an exhibition held in conjunction with the conference. Be sure to book a ticket here to see amazing speakers and beautiful magazines. Remember: Digital images are nice, but nothing beats seeing the real thing!


From 1912-1915 and 1919-1925, fashion and art met on the pages of Gazette du Bon Ton. This French publication entertained upper-class consumers with elaborately illustrated articles and sumptuous fashion plates. Though the First World War loomed on the horizon, the stories in this issue from March 1914 showed no signs of global tension. From an article detailing exotic pearl-net masquerade masks to a list of elites vacationing at the French Riviera, the authors of Gazette du Bon Ton created a world ruled by novelty and luxury.

Stimpl, ‘Riviera… Riviera…” in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Each issue included a set of ten plates with couture fashions by houses like Doucet, Lanvin, and Worth. Two plates from this issue feature designs by masters of 1910s couture: Paquin and Paul Poiret. In ‘La fontaine de coquillages’, George Barbier set an evening gown by Paquin against a luscious blue courtyard and classical fountain. Pearl embellishments on the turquoise velvet and grey tulle dress mimic shells, which Barbier echoes in white on hanging shell clusters. A shell in the figure’s hand catches water from the fountain, merging the background and foreground. In comparison, Simone A. Puget’s illustration for ‘Salomé’, an evening gown by Paul Poiret, is striking in its simplicity. By placing the figure on a plain black base, the artist focuses attention on the dress. The design speaks to the sensuality of the legendary Salomé, as fishnet stockings emerge from beneath the diagonal skirt hem and the figure’s nipples, colored the same red as her lips and nails, peek through the swirled, off-the-shoulder bodice.

George Barbier, ‘La fontaine de coquillages’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Simone A. Puget, ‘Salome’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Every turn of the page in Gazette du Bon Ton offers a new feast for the eyes. At just 25cm x 7cm it is very easy to hold, though the heavy paper prevents the issue from feeling flimsy. With at least one color illustration in the pochoir technique on every page, the magazine presents itself as something to be slowly cherished. The difference in style of the vivid ‘La fontaine de coquillages’ and stark ‘Salomé’ plates exemplify how artistic variety creates the tantalizing feeling of ‘What’s next?,’ urging the reader to turn the page. This sumptuous array of visual delights did not come cheap: the price of a yearly subscription was 100 francs, or more than 400 pounds today!

Artists sometimes used striking metallic paint to enliven their illustrations. Here is one illustration of dancer Armen Ohanian viewed straight on and at an angle. Valentine Gross, ‘Armène Ohanian’ in Gazette du Bon Ton, March 1914. History of Dress Collections, Courtauld Institute of Art.

Gazette du Bon Ton invites haptic interaction as well. The metallic paint used on some illustrations, for example, requires the reader to tilt the page to get the full effect. Should the reader give into temptation and run a finger over the fashion plates, they may feel more than just the horizontal ridges of the thick paper. In ‘Salomé’, the outline of the figure and the dots on the skirt are debossed. Contact with the flat surface of the page brings the gown to life, but also acts as a tangible barrier to the beautiful world displayed in the plates. That space of breathtaking couture fashion, endless luxury, and carefree joy exists only between the covers of Gazette du Bon Ton.

Fashion Illustrator Richard Haines to Visit the Courtauld

Join us next week for two events with renowned fashion illustrator and visiting artist Richard Haines! After years as a fashion designer, Richard uses his eye for detail of fabric and form to produce striking images of fashion for clients like Prada, J.Crew, Pennyblack, Il Palacio del Hierro, Calvin Klein, Coach, Georg Jensen, Bobbi Brown, Unionmade Goods, Barneys, Mr. Porter, Grazia, The New York Times Style Magazine, Man of the World, GQ and GQ Italy. Richard also runs the fantastic blog “What I Saw Today,” where he records the style of trendsetters on the streets of New York City.

On Tuesday 21 February, Richard will be in conversation with London-based writer and editor Dal Chodha to discuss how he found his way to illustration from fashion design. This event will be held in the Kenneth Clark Lecture Theatre at the Courtauld Institute of Art. The event is free to all, but make sure to come early to secure a seat!

We will be holding another event with Richard later in the week on Thursday 23 February. At this smaller lecture, Richard answers the question, “What does it mean to be a fashion illustrator in 2017?” through discussions of social media and collaboration. The event is open to Courtauld staff and students, though non-affiliated visitors may book a place at the lecture by emailing researchforum@courtauld.ac.uk. Seating is limited, so reserve your place soon.

If you can’t wait to learn more about Richard, check out his illustrations on Instagram. We hope to see you there!

From English Fashion Plate to Japanese Print

After a period of limited trade, Japan opened select cities in 1859 as part of a commercial treaty with France, Great Britain, the Netherlands, Russia, and the United States. As traders flooded into the port of Yokohama, native artists capitalized on Japanese print tradition to spread information about the country’s new inhabitants. For centuries, widely accessible paper prints depicting beautiful women, actors, and mythological scenes entertained the masses. The new print genre, called Yokohama pictures, educated consumers through descriptive poetry and colorful images that emphasized the foreignness of Westerners.

Yoshitsuya Ichieisai, A Frenchwoman from the series The People of the Barbarian Nations (Bankoku jinbutsu zu: Furansu fujin), 1861. Polychrome woodblock print. Philadelphia Museum of Art (accession number 1968-165-119). http://www.philamuseum.org/collections/permanent/249307.html

Yoshitsuya Ichieisai, A Frenchwoman from the series The People of the Barbarian Nations (Bankoku jinbutsu zu: Furansu fujin), 1861. Polychrome woodblock print. Philadelphia Museum of Art (accession number 1968-165-119).

Native Japanese dress differed greatly from dress styles popular in Europe. As such, clothing became an essential tool to identify foreigners. In A Frenchwoman by Yoshitsuya Ichieisai, the inscription reads, “Wearing her foreign garb of spring brocade, a young woman strolls along the streets of Yokohama.” The background of the print is blank and the woman’s skin tone is similarly neutral: The real subject of the print is not the figure herself, but her brightly colored clothes. To Western eyes, the mantle, skirt, and bonnet may look oddly drawn. The familiar exaggerated hourglass silhouette of 1860s European womenswear is shrouded by a too-long mantle, the skirt has an unusual two-tone teardrop pattern, and the headdress only suggests a bonnet.

Dismissing this print as crude is a misstep, however. A Frenchwoman actually displays an impressive amount of invention in the face of artistic difficulties. Though there were some Western women in Japan, most traders were single men. With a shortage of real-life subjects, artists turned to foreign newspapers to complete their visual vocabulary.

‘The Paris Fashions for October.’ Illustrated London News (September 29, 1860). Lincoln Financial Foundation Collection.

‘The Paris Fashions for October.’ Illustrated London News (September 29, 1860). Lincoln Financial Foundation Collection.

A Frenchwoman directly supports this notion. Printed in the first months of 1861, it bears a striking resemblance to a fashion plate entitled ‘The Paris Fashions for October,’ which was published September 29, 1860 in the Illustrated London News, a paper widely available in Yokohama. The leftmost woman in the plate wears a multi-tiered mantle with crimped edging that unmistakably inspired the mantle of the Frenchwoman.

Recognizing that Yoshitsuya used fashion plates to create foreign figures helps explain his artistic choices. To avoid replicating the corseted waist, whose shape defied Japanese artistic training, Yoshitsuya added a long blue tier to the bottom of the mantle. The blue teardrop shading on the skirt resembles dark etching used in fashion plates to create depth in folds. And the figure’s open cloth head covering suggests that Yoshitsuya moved the bonnet’s close-to-the-chin bow, seen on the other two figures in ‘Paris Fashions,’ onto the collar of the mantle, a possible interpretation of the two-dimensional plate. Despite some difficulty translating the European costume into a Japanese print, the inscription still rings true to the context of the Frenchwoman’s clothing: The mantle was an outdoor covering that any foreign woman “stroll[ing] along the streets of Yokohama” would have worn. Using English fashion plates and reasonable estimation, Yoshitsuya created an imaginative representation of European women viewed through a Japanese lens.

Further Reading

Ann Yonemura, Yokohama: Prints from Nineteenth-century Japan (Washington, D.C.: Arthur M. Sackler Gallery, 1990), 82.

Fashion Illustration as Family History

As those of you who follow our blog will know, we are very interested in the ways personal and ‘official’ histories intersect through dress. We frequently refer to a wide range of imagery and objects – amateur and professional in their creation, private and public in their use – to seek new ways to understand how dress is thought about, worn and represented. This enables us to develop a more rounded view of fashion and dress histories, and look beyond the canon.

One thing I always ask students to do in the first term of MA Documenting Fashion is to bring in a dress-related image or object from their personal or family collection to open up discussion on (auto)biographies of dress, but also to think about history and memory. This is always one of my favourite sessions, and I was reminded of this at the weekend, when I went to visit my parents. My Dad gave me two autograph books that belonged to his Mother and looking through them has been incredibly touching personally, and professionally. What is so wonderful is the care each contributor takes with their ‘autograph’ – and how often a fashion illustration is used as the author’s signature and message to my Grandmother.

Rebecca’s grandmother, Mabel Clowes, when she was at Godolphin & Latymer School

Cover of the album

Covers of autograph albums belonging to Rebecca’s grandmother

They date from 1914-16 – and the pages are filled with pictures carefully drawn and coloured by friends. Clearly inspired by contemporary fashion illustration in magazines and newspapers they replicate, or perhaps rather re-imagine fashions they’ve seen, or clothes they fantasise about wearing. What emerges is a beautiful private world of intimacy and connections made through these drawings. Their friendships and their desire to create a unique contribution are catalogued on the books’ pages, and have been saved for over a century now, passed down through generations.

Because of the period in which the books were completed they also document the war, and these idyllic renditions of femininity and display are punctuated with darker references, as the outside world interferes in home life. Several male friends – including my Grandfather – draw soldiers, warships, and even a Zeppelin scare on Leigh-on-Sea, where my family comes from.

I hope you enjoy viewing these images from my Grandmother’s autograph books, I will share some on our Instagram account too – and please post your own family dress histories. We would love to see them, and to create a more nuanced view of what clothes mean to us.

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White Dresses, Summer Heat & Fashion Illustration

Georges Lepape, "Les Cerises", 1913, All images History of Dress Collections, Courtauld Institute of Art

Georges Lepape, “Les Cerises”, 1913, All images History of Dress Collections, Courtauld Institute of Art

Summer is at least attempting to begin here in London – we have intermittent, weak sunshine – so let’s be encouraged by the potential for warmth and look to the new season’s wardrobe.  Scanning editions of the wonderful Gazette du Bon Ton in the History of Dress collection at The Courtauld, I have noticed the continued fascination for white dresses, sometimes trimmed with primary colours, often left blank for maximum impact.  Of course, this makes perfect sense, white reflects the light, giving a cooling effect, but also has an emotional resonance – it looks nonchalant, we can imagine the feel of delicate fabrics against our skin and perceive white clothes to be fresh and airy.  Even though this impression may be difficult to maintain if you do not inhabit the luxurious realm of Gazette’s fashion plates.

A.E. Marty, "Les Jeux de plein air", 1913, All images History of Dress Collections, Courtauld Institute of Art

A.E. Marty, “Les Jeux de plein air”, 1913, All images History of Dress Collections, Courtauld Institute of Art

Georges Barbier, "Un peu...", 1913, All images History of Dress Collections, Courtauld Institute of Art

Georges Barbier, “Un peu…”, 1913, All images History of Dress Collections, Courtauld Institute of Art

Charles Martin, "Et oui voici mon coeur", 1920, All images History of Dress Collections, Courtauld Institute of Art

Charles Martin, “Et oui voici mon coeur”, 1920, All images History of Dress Collections, Courtauld Institute of Art

Editor Lucien Vogel employed an elite cadre of artists to populate his publication’s pages.  These illustrators understood how to convey dress in detail, while simultaneously conjuring the mood and environment in which it might be worn. The pochoir technique that the journal used for its plates added luxurious depth to the images – as stencils were used to apply form and washes of colour that were applied by hand, allowing gradation in tone and brush strokes (you can see a more current version of the technique here: https://www.youtube.com/watch?v=bkXu21_fSGU ).

Pierre Brissaud, "Rentrons", 1920, All images History of Dress Collections, Courtauld Institute of Art

Pierre Brissaud, “Rentrons”, 1920, All images History of Dress Collections, Courtauld Institute of Art

Georges Lepape, "La Belle Journee", 1920, All images History of Dress Collections, Courtauld Institute of Art

Georges Lepape, “La Belle Journee”, 1920, All images History of Dress Collections, Courtauld Institute of Art

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A.E. Marty, “Au Loup”, 1921, All images History of Dress Collections, Courtauld Institute of Art

In its summer editions, Gazette featured illustrations that showed the ways weather, movement, activity and emotion could all be encapsulated in a rectangle of well-designed print on heavy, textured paper.  Here are a few examples for you to enjoy – and perhaps consider as summer fashion inspiration. From Georges Lepape’s 1913 cherry picker, dressed in Paul Poiret, to the minimal lines of tennis dress shown in bleached out heat in Chastel’s 1924/25 image.  This selection shows fashion illustration’s importance as a medium, and conveys the enduring appeal of the white summer dress …

Benito, "A Las Baleares", 1921, All images History of Dress Collections, Courtauld Institute of Art

Benito, “A Las Baleares”, 1921, All images History of Dress Collections, Courtauld Institute of Art

Chastel, "Sur La Terrasse", 1924, All images History of Dress Collections, Courtauld Institute of Art

Chastel, “Sur La Terrasse”, 1924, All images History of Dress Collections, Courtauld Institute of Art

Thinking Pink Outside the Classroom

In addition to studying Rebecca Arnold’s MA at the Courtauld, I also work as a gallery assistant at Christie’s. In this part time role I work across various sales, engaging with clients, specialists and a wide range of art and historical objects. By lucky and unexpected chance, I occasionally come across wonderful treasures relating to dress history. It was on my shift attending the ‘Old Master & British Drawings & Watercolours’ December sale viewing, that I discovered an illustration by George Barbier. Made in 1925, the costume study, likely intended for a theatrical production, depicts a poised lady drinking a cup of tea, wearing a dramatic gown in a buffoon-style 19th century silhouette. Dress historians may well be familiar with Barbier’s Art Deco style illustrations, made famous by his collaboration with Paul Poiret. The graphic artist was also involved in creating and documenting sumptuous costume and set designs for the theatre. Though I had previously encountered printed examples of Barbier’s work, this was the first time I had seen an original drawing. What struck me about this sketch was the paradoxical play between and historical accuracy and dramatic artificiality.

A lady in a floral dress holding a cup of tea signed and dated 'GEORGE/ BARBIER/ 1925' (recto) and extensively inscribed and titled [...] “La tasse de thé/ Séraphine en rose et noir [...]' and with stamp '147 E' (verso), George Barbier (Nantes 1882-1932 Paris), traces of pencil, pen and black ink, grey wash, watercolour, height 26.3; width 20.4 cm.  Copyright: Christie’s.

A lady in a floral dress holding a cup of tea signed and dated ‘GEORGE/ BARBIER/ 1925′ (recto) and extensively inscribed and titled […] “La tasse de thé/ Séraphine en rose et noir […]’ and with stamp ‘147 E’ (verso), George Barbier (Nantes 1882-1932 Paris), traces of pencil, pen and black ink, grey wash, watercolour, height 26.3; width 20.4 cm.
Copyright: Christie’s.

Portrait of Lady Adelaide Stanhope, Alfred Edward Chalon (1780-1860), Watercolour, bodycolour on paper, height: 35 cm; Width: 27.1 cm.  Copyright: © The Samuel Courtauld Trust, The Courtauld Gallery, London

Portrait of Lady Adelaide Stanhope, Alfred Edward Chalon (1780-1860), Watercolour, bodycolour on paper, height: 35 cm; Width: 27.1 cm.
Copyright: © The Samuel Courtauld Trust, The Courtauld Gallery, London

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The gown’s silhouette, tightly corseted at the waist, with a ballooning skirt, reminded me of an earlier sketch our class encountered in the Courtauld’s prints and drawings room. A half body watercolour portrait of Lady Adelaide Stanhope by Alfred Edward Chalon (1780-1860), shares many similarities with the upper section of Barbier’s illustration. From the straight cut across the bust, to the unnatural slope of the shoulders, the use of sugary floral adornments, tight shiny ringlets and passive gaze. Barbier’s graphic illustration disrupts this representation of soft femininity through the dramatic explosion of floral motifs cascading down the thick black band at the hem of the skirt. Barbara Matorelli, who has written about Barbier’s work, believed his conception of staging design consisted of uniting simple scenes with sumptuous costumes that were intended to stand out against the neutrality of a dark background. These costumes were perceived to be ‘theoretically accurate’ through their silhouettes, however their surfaces functioned like a canvas, through which Barbier could theatrically renew past styles, cleverly evading anachronism. This is particularly evident with the sketch sold at Christie’s, which fuses historical dress construction with a contemporary graphic illustrative design style.

Reference: Matorelli, Barbara. George Barbier: The Birth of Art Deco. Italy: Marsilio, 2009.

Favourite Fashion Instagrams

Documenting Fashion writers share their favourite fashionable feeds:

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Alexis @dapper_kid
Courtauld alum Syed can make anything fashionable, from an embroidery detail to a light bulb. And it connects to a thought provoking (and equally dapper) blog (www.dapperkid.co.uk)

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Rebecca – @duroolowu
Designer Duro Olowu’s posts are always beautiful and inspiring. A really great, well-curated selection of images

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Rosie – @marthaward
Martha Ward is a freelance fashion stylist and editor. Her dreamy instagram, full of beautiful pictures of clothes, art, flowers and travel, will make you want to run away to a remote country cottage filled with roses and surrounded by fields, but taking your best designer gowns with you!

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Brianna @simplicitycity
A combination of 20th century fashion photography and active curation of subject matter, style and form, each image that simplicitycity posts resonates with the present day. Minimal descriptions serve to grant the images with renewed relevance and a sense of timelessness at once- they belong just as much to the present as they do the past, yet it is only the date of the images that suggest otherwise.

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Rebecca  @charlottedicarcaci
Tantalising and beautiful – details of paintings that focus of aspects of dress.

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Rosie – @paperfashion
Katie Rodgers is a New York based artist who hand paints beautifully simple, fairy-like fashion illustrations. Follow for pictures of floaty dresses, easels in sunflower fields and ballet dancers.

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Rebecca @thefashionablereader
Wide ranging selection of books and journals from the poster’s enviable collection. Perfect for summer reading inspiration!

MA Study Trip to New York City: High Fashion in Henri de Toulouse-Lautrec’s La Revue Blanche

Henri de Toulouse-Lautrec, La Revue Blanche, 1895, Lithograph, MoMA.

Henri de Toulouse-Lautrec, La Revue Blanche, 1895, Lithograph, MoMA.

Toulouse Lautrec 02

Detail of Henri de Toulouse-Lautrec, La Revue Blanche, 1895, Lithograph, MoMA.

Our MA New York City study trip fortunately coincided with ‘The Paris of Toulouse-Lautrec: Prints and Posters’ exhibition currently on view at the MoMA. As the name suggests, an amalgam of images capturing bustling fin-de-siècle Parisian culture through Lautrec’s lens are arranged thematically for visitors to enjoy. From nightlife culture in dance halls and pubs, to female performers and prostitutes, the exhibition highlights Lautrec’s diverse portfolio. Lautrec’s representations of subjects and venues that fall short of respectability signal his repudiation of his aristocratic roots and the snobbery that characterized high-class culture. Plagued with a genetically generated illness that resulted in severely stunted growth and reliance on a cane to walk, Lautrec’s abnormal appearance perhaps contributed to his artistic affinity to more obscure subjects such as bohemians, prostitutes and criminals.

While the exhibition underscores the democratic nature of Lautrec’s art, a perusal of several of his posters led me to think otherwise. In particular, his images of women in lavish dress connote an air of exclusivity. For example, La Revue Blanche is a poster that features a woman wearing an ornate dress paired with ample accessories. Her long-sleeved dress is decorated with a sea of orange polka dots that stand out from the garment’s deep midnight blue hue. Its exaggerated puffed sleeves culminate at the woman’s elbows, becoming tight around her forearms and wrists. Matching light grey fur pieces wrap around her left hand and envelop her neck and shoulders. The fur accessories are embellished with red designs that are sea-creature-like in shape. Intricate swirls of dark and light green feathers dramatically emanate from the round hat that secures a translucent, but dotted, veil covering her ivory complexion. The variety of colours, embellishments, textures and volumes of the woman’s dress convey an opulent sense of style, diluting the sense of ‘everyday’ and ‘ordinary’ characterizing Lautrec’s oeuvre. The woman’s stern facial features further create a barrier between her and viewers. Her pursed lips and slightly furrowed eyebrows form a surly and unwelcoming expression.

In addition to the woman’s elevated fashion, the poster’s stylistic affinity to high fashion illustrations contributed to my perception of its prestige. Despite the historical time difference, I detected several parallels between La Revue Blanche and early 20th century illustrations featured in high-class magazines such as Vogue and Harper’s Bazaar. The isolated woman positioned against a blank backdrop, seemingly unaware of onlookers in the midst of walking or moving, is a standard compositional framework of high fashion illustrations. Moreover, the inaccurate rendering of details and imprecise brushwork are stylistic trademarks of illustrations that convey a sense of dynamism and capture a passing moment. The uneven application of jagged dots on the woman’s dress, the patchy colour gradations and undelineated contours in Lautrec’s poster reflect this loose style.

Despite the chronological implausibility of Lautrec’s connection to early 20th century high fashion illustrations, the woman’s dress and features still convey an air of sophistication and elegance that belies the bohemian thrust of his art.

‘A Good Old-fashioned Head Lock’: Sport and Slimming Aids Battle it out in the Pages of Vogue

Wrestling Sept 1925

‘Wrestling,’ from ‘Daily Dozens for Debutantes’, Vogue, September 1925.

As I was buried in old issues of British Vogue at the British Library this week, I came across an illustrated column called ‘Daily Dozens for Débutantes’ in a September issue from 1925. The column covered the topic of sports under the title ‘Hygienic Hints for Our Sweet and Strenuous Ones’. The series of mock-advisory illustrations by Charles Martin (a fashion designer, graphic artist, costume designer and illustrator) are a spot-on satire of the drastic reinvention of the female silhouette in the 1920s. The emancipated climate of post-war London led to an increase in sport and leisure activities, which in turn ushered in a new look that prioritized freedom of movement for liberated women. The modern aesthetic – streamlined, flat and tubular – demanded a leaner body. This posed a problem for some, and a proliferation of adverts in Vogue for quick-fix slimming products and regimes bears witness to this. Although this column precedes the first use of the term ‘keep-fit’ by about four years, Martin’s illustrations resemble commentators’ mild mockery of groups such as the Women’s League of Health and Beauty and the Legion of Health and Happiness in the thirties.

The sketches show women engaged in extreme sporting activities usually associated with men such as wrestling and boxing, accompanied by farcical counsel:

One of the best ways to do anything is to do it involuntarily. For instance, Yvonne, who is here seen volplaning through the ether, had no idea of going in for high jumping until her bicycle tactlessly wound itself about a telegraph pole.

These captions humorously allude to the incompatibility of women and sport, whilst others highlight their newfound right to inclusion:

Women are no longer content with ring-side seats at boxing entertainments, but must themselves be equipped to enter the arena and take on all corners.

Boxing Sept 1925

‘Boxing,’ from ‘Daily Dozens for Debutantes’, Vogue, September 1925.

It is rather amusing – and suspicious – that Vogue published these sketches mocking the popularity of sport alongside advertisements for ridiculous weight-loss products – my personal favourites being ‘thinning bath salts’ which promise to dissolve excess fatty deposits, and a magical ‘reducing paste’ to ‘slenderize thick ankles’. (The same advert also warns against ‘violent exercise’).

Clarks Sept 1925

Clark’s advertisement, Vogue, September 1925.

Were the new attitudes in health and hygiene a threat to the beauty industry, and by association the fashion magazines? The battle between sport, dieting and quick-fix beauty products is one that would continue to play out across the pages of women’s publications throughout the interwar years.

Slenderise Sept 1925

Clark’s advertisement, Vogue, September 1925.

Sources:

Martin,Charles, ‘Daily Dozens for Débutantes: Hygienic Hints for Our Sweet and Strenuous Ones’ Vogue. Late September, 1925

Matthews, Jill Julius, ‘They had Such a lot of Fun: The Women’s League of Health and Beauty Between the Wars,’ History Workshop Journal, 30 (1), 1990, p.23