The Gucci Love Parade…

On November 2 2021, the Gucci Love Parade took over Hollywood Boulevard. The show drew on Creative Director Alessandro Michele’s childhood and paid homage to the glamour of Old Hollywood. Michele’s mother worked in the film industry, and it was the stories that she told him that acted as an escape for Michele. This infatuation lasted throughout adulthood with Michele stating that:

“Hollywood is… a Greek temple…actors and actresses are acknowledged as heroes of the myth: hybrid creatures with the power to hold divine transcendence and mortal existence at the same time”.

Journalist Nicole Phelps also notes how Michele’s Love Parade “absorbed all manner of Hollywood tropes” from Old Hollywood glamour to more everyday looks too.

Let’s look at some of the favourites…

Elizabeth Taylor, ranked seventh in the list of the greatest female screen legends in Hollywood Cinema, is perhaps best known for her eponymous role of Cleopatra in the 1963 Walter Wanger film.

 

Elizabeth Taylor in the 1963 film Cleopatra

 

Elizabeth Taylor in the 1963 film Cleopatra

 

Elizabeth Taylor in the 1963 film Cleopatra

Gucci’s pre-fall’22 collection featured this inspired look:

Gucci Love Parade, 2 November 2021. Source: Vogue Runway

Another cult classic film is featured in the form of the 1976 rendition of Stephen King’s Carrie. The title role was played by Sissy Spacek, who won an Academy Award for Best Actress.

Sissy Spacek in the 1976 film Carrie

 

Sissy Spacek in the 1976 film Carrie

 

Sissy Spacek in the 1976 film Carrie

Gucci Love Parade:

Gucci Love Parade, 2 November 2021. Source: Vogue Runway

And finally, we have a reference to Anna May Wong’s Tu Tuan in the 1934 film Limehouse Blues. Wong is an important figure in Hollywood as she is considered to be the first Chinese-American movie star.

Anna May Wong in the 1934 film Limehouse Blues

 

Anna May Wong in the 1934 film Limehouse Blues

 

Anna May Wong in the 1934 film Limehouse Blues

Gucci Love Parade:

Gucci Love Parade, 2 November 2021. Source: Vogue Runway

So, what do you think? Do you think Gucci successfully paid homage to some of the most iconic Hollywood fashion moments and the starlets that wore them? Or do you think they verge too much on Halloween costumes for a November 2nd show?

 

By Rosie Dyer

 

Sources:

 

https://fashionista.com/2021/11/gucci-spring-2022-collection

 

https://www.harpersbazaar.com/fashion/fashion-week/a38148413/gucci-love-parade/

 

https://www.gucci.com/uk/en_gb/st/stories/runway/article/love-parade-fashion-show-looks-gallery

 

https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/gucci

 

https://www.afi.com/afis-100-years-100-stars/

 

https://www.womenshistory.org/education-resources/biographies/anna-may-wong