Documenting Fashion

Category Archives for Fashion Now

We discuss themes relating to the contemporary fashion industry


Adidas shows the changing face of Brazil with tropical collection

May 27, 2014 by Liz

A row of ripe orange pineapples with green stalks, blossoms of fresh white orchids amid verdant foliage. A tranquil sunset of turquoise green, fuchsia pink and deep purple, a flock of yellow-beaked toucans, bright red parrots and lurid green macaws. … Continue reading

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Fashioning Astrology

May 23, 2014 by Katerina

Fashion and astrology, an ancient practice of divination that assumes a link between cosmological phenomena and human lives, in many ways form a natural complement because they are both seasonal and cyclical. The characteristics of each zodiac sign also correspond … Continue reading

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Flights of Fancy: Fashion and the Butterfly in Jean Paul Gaultier’s Spring 2014 Couture Collection

March 27, 2014 by Lucy

Jean Paul Gaultier’s Spring 2014 couture collection, on the surface, was a platform of pulsating vivacity, spectacle, and shimmer. He declared “Life is a butterfly! So all the collection is that!”: a simile that not only provided fundamental inspiration, but … Continue reading

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Schiaparelli Awakes

March 25, 2014 by Elisa

The House of Schiaparelli was the new name during Paris couture fashion week 2014. In 1926, Elsa Schiaparelli (1890-1973) opened her business at 21 Place Vendôme and closed again on 13 December 1954. In 2007, Diego Della Valle, president and … Continue reading

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Snapshot: Jum Nakao

March 24, 2014 by Liz

The Japanese-Brazilian Fashion designer Jum Nakao (b. 1966 in Sao Paulo, the second largest Japanese community in the world) is a conceptual designer, meaning that ideas tend to take precedence over function. Nakao’s daring collections, which are characterised by austere, … Continue reading

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