Documenting Fashion

Category Archives for Fashion Now

We discuss themes relating to the contemporary fashion industry


The End of Fashion (Again)

March 10, 2015 by Rebecca

On 1 March, dezeen.com reported on leading trend forecaster Li Edelkoort’s statement that ‘This is the end of fashion as we know it.’ In an interview, that drew upon her recent talk at Design Indaba in Cape Town, she set … Continue reading

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‘Honour, Valour and Truth.’

March 3, 2015 by Nicole

Last month saw London Collections: Men (LCM) open the doors to its biggest and most impressive event to date. Unveiling the AW15 Menswear collection signalled the organisation’s sixth consecutive year, as well as an exciting start to 2015 for London … Continue reading

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Monroe and Max Factor: The Business of Looking Good #GlamJan

February 17, 2015 by Brianna

Max Factor’s newest campaign, ‘#GlamJan’, is a celebration of 80 gloriously lacquered years in the business.  Of course, no campaign is complete without an inspirational brand ambassador that reflects the contemporary consumer – Gisele for Chanel, Cara Delevingne for YSL, … Continue reading

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Analemma: Fashion Photography 1992-2012 by Viviane Sassen at the Photographers’ Gallery

February 13, 2015 by Liz

Dutch fashion photographer Viviane Sassen (b. 1972) presents a decade of her editorial fashion campaigns, blown up large in vibrant full-colour and striking monochrome images, in a continuously moving stream of projections looped in 45 minute durations onto the walls … Continue reading

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Sustainable Style: an Interview with Cora Hilts, Co-founder of rêve en vert

January 23, 2015 by Rosily

Cora Hilts is co-founder of rêve en vert, a clothing company which sells and designs sustainable and ethical clothing from its Shoreditch studio. They promote and stock designers who are committed to using local products and fair trade manufacturing practices. … Continue reading

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Observations from Several Sides of the Lens: on Women, Fabric and Space in Maria Kapajeva’s Photographs

January 9, 2015 by Alexis

Women and space are frequent points of inquiry for London-based artist Maria Kapajeva. In her series entitled Interiors from 2012, she manipulates amateur photographs of Russian women in sexualised poses, and replaces their skin and bodily features with the bold … Continue reading

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Alexander Wang x H&M Collection

December 10, 2014 by Lauren

After an endless slew of sneak peaks, ad campaign previews and instagram teasers, the highly anticipated Alexander Wang x H&M collection, announced at Coachella in April, finally hit the stores on November 6th. The inordinately long queues of eager shoppers wrapping … Continue reading

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Smells Like Niche Spirit: Rodin Olio Lusso, Le Labo and Frederic Malle to Join Estée Lauder Companies

December 9, 2014 by Brianna

In the space of a calendar month, it is possible that Estée Lauder Companies have completed three of the most important acquisitions that the premium beauty and fragrance industry has seen since its partnership with Tom Ford in 2005. A … Continue reading

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The Power of the Cult Model

October 31, 2014 by Elisa

For the casting of the SS15 show, and the 125th anniversary of the House of Lanvin, Alber Elbaz looked back through the model archive. The designer explained: “I did not want it to feel like a coming-back-type-of-thing, but almost like … Continue reading

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Fashion Week Reactions Part 4. Redressing Feminism: Chanel’s Fashion Riot

October 10, 2014 by Julia

Under the glass roof of Paris’s Grand Palais, a protest is taking place, a procession of women, signs held aloft, calling for female empowerment, as they stride confidently past the large crowds they have attracted. Its setting is a monumental … Continue reading

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