Not many people can say they have walked around New York City in lingerie while being photographed—but I am one of few who can say they have. The funny thing is that I did not expect to model for the Danish lingerie brand, Moons and Junes, but while supporting my friend behind the scenes at one of their photoshoots, Angete Bjerre-Madsen, founder of Moons and Junes, convinced me to give it a try.
At first, I thought she was absolutely crazy. Then she handed me the Audre bra (fig. 1) (named after the one and only Audre Lorde) in a deep burnt orange, and I decided that the least I could do was try it on. It was light and sheer with a little peek-a-boo feature at the center of the bra for a playful cleavage reveal. At first, I was worried that the bra would not fit, or that it would not offer the support I needed—but I was immediately proven wrong. It fit like a glove while also providing great coverage. The Moons and Junes products run in three sizes: small, medium and large—yet fit a wide range of body sizes due to the stretchy and high-quality material of the products that mold to the wearer’s form without trying to change or enhance her body. Moons and Junes prides itself on being a lingerie brand that does not use underwire or hard cups. The brand’s goal is to disrupt the current lingerie industry by creating pieces that specifically cater to everybody without trying to modify it. There is no push-up, no padding, no unnecessary frill. The pieces act as a second skin meant to conform to the wearer, the models in the ad campaigns are familiar faces—they are family and friends of all ages, races, and sizes.
“Lingerie” as a category of clothing given to undergarments, aims to make the body appear more alluring and attract attention from the viewer. The erotic or desire is closely tied to lingerie not only in its proximity to the naked body, but also in the theatricality of viewing the undergarments as well. The lingerie acts as the curtain covering the stage of the body, only making the flesh visible “in performance”. Roland Barthes writes in The Pleasure of the Text (1973) that the location of the erotic in clothing lies in its ability to evoke “intermittence,” or rather what he calls, “the intermittence of skin flashing between two articles of clothing…it is the flash itself which seduces, or rather: the staging of an appearance-as-disappearance.” Historically, the wearing and showing of one’s lingerie existed in a performance, a relation between the viewer and the wearer. However, a shift is occurring within the lingerie industry that focuses not the viewer’s reception and pleasure, but the solely the wearer’s.
Moons and Junes, in a sense, redefines the relation of the erotic as dependent on the viewer’s response, and makes the erotic or the pleasurable more personal in the sense that the wearer’s pleasure comes from her comfort in the undergarments, her confidence in her skin, and also the beautiful and minimalist design of the pieces. Moons and Junes evokes desire, however a desire that is not meant for others, but rather one that is unabashedly for the self.
By Destinee Forbes