Today we have a special post for our blog readers – a PDF of Rebecca Arnold’s essay ‘The New Rococo: Sofia Coppola and Fashions in Contemporary Femininity’ for you to download.
The New Rococo – In the last twenty years, a visual style has evolved within cinema, in particular within Sophia Coppola’s films, and fashion imagery, including Corinne Day’s photographs and Stella McCartney’s designs, which express a light, feminine ideal reminiscent of eighteenth century rococo style. Coppola and her peers in fashion design and photography explored the potential of fashion, and gender, as masquerade. In so doing, they created a visual aesthetic that might be called ‘New Rococo.’ This combined contradictory impulses, which looked to both nature and artifice, and formed a pastiche of eighteenth century and contemporary reference points. This essay explores the reasons why rococo style re-emerged during this period, and how it enabled these image-makers to validate contemporary feminine and fashionable ideals, but also to foreground these as constructed surfaces.
We will also be posting images connected to the essay on our Instagram feed @documentingfashion_courtauld today – so take a look!
(click above to download PDF)
The essay was published as part of a compilation, edited by Katie Scott and Melissa Hyde, Rococo echo: art, history and historiography from Cochin to Coppola, Oxford: Voltaire Foundation, 2014
The book explores the influence of rococo style in a wide range of media since the 18th century, and is an exciting view of the subject. Read more here.
With thanks to Katie & Melissa, and all the book’s contributors. This PDF is made available by permission of the Voltaire Foundation, University of Oxford (www.voltaire.ox.ac.uk)